Business Entrepreneurship and Digital Technology Management
Top Ranked Department of Business Administration
First Semester Entrepreneurial Modules, Second Semester Technology Modules, Third Semester Master Thesis
The Master Business Entrepreneurship and Digital Technology Management makes the transfer of expertise for basic digital economic principles as well as digital business principles and strategies.
By that it closes the gap between management and technology.
The topic digitisation ranks among the top priorities of political agendas. The digitisation influences wide areas and events of business: Communication, cooperation, processes and products. The handling of digital media and services shall be seen by our students as an opportunity for the future; they learn how to apply and design them in business life.
Entrepreneurship is the foundation to meet the economic, social, environmental and cultural requirements of society. This course not only provides knowledge based on economic theory but also in the field of development oriented management. The programm gives context of entrepreneurship to generate and implement new ideas.
"Never before has the symbiosis of Technology and Entrepreneurship been so perfect. This forces Entrepreneurs to combine technological competence with strategic thinking."
Prof. Dr. Dr. h.c. Manfred Broy (President and founder of the
Zentrum Digitalisierung Bayern)
2 weeks ago
Learning Lab 'Digital Technology Essentials'
How does a computer work in detail? How to build a web server? How do I use the Python programming language? On 20th and 27th March 2017, more than 15 business administration master students were concerned with these and other fundamental questions ...
... in the master programme "Business Entrepreneurship and Digital Technology Management" (BE.Di) in the Learning Lab "Digital Technology Essentials": make, try it out, work together, reflect. The participants were able to develop their first basic knowledge in the areas of hardware, operating system, software development and databases. Fear of contact? Were playfully reduced. Each group of three to four students had to implement the electronic variant of "stone, paper, scissors" using the single-board computer Raspberry Pi and sensors. But, before the first rounds could start, it was said: screw, plug, solder, program - genuine hand work was required. Prof. Dr. Brehm and Prof. Dr. Günzel supported the students as coaches in the solution of their tasks.
The Learning Lab "Digital Technology Essentials" serves as the basis for the master courses “Digital Technology Management: Products, Processes and Systems” (Prof. Dr. Brehm), which deepen the Learning Lab topics in the areas of processes and systems as well as for “Empirical Research Methods and Effective Data Analysis” (Prof. Dr. Günzel), who is dedicated to the further use of the data measured in the course in the area of Big Data and Predictive Analytics. ... See MoreSee Less
Have a look at our latest exciting projects, excursions and cooperations.
Find out about deadlines, requirements and the process of the application. Since this is an external info-page about the programm, you need to apply at the official university page.
Giving students business insights but also introducing companies to a group of qualified professionals is a huge part of the program. Fieldtrips and company presentations or workshops allow companies to introduce their businesses and get in touch with potential new employees face-to-face. Conducting projects with companies offers students the practical real-life perspective and enables businesses to rely on a strong academic power and affordable performance.
In a guest lecture, Accenture Digital covered two hot topics the business world is dealing with right now: Digital Transformation and the Internet of Things. To demonstrate their innovative power, the task of the students was to come up with new ideas how technology could be implemented on campus.
Studying entrepreneurial thinking from the core, paired with hands-on development of new business models makes this Master's attendends the perfect fit for consulting businesses in cooperations and case studies. Coming from different academic backgrounds and skills, the students are supported by highly experienced professors.
With several classes dedicated to analytical research in the digital industry, students can give valuable input to your research project. With a huge degree of academic expertise and the university's year-long experience in research, this Master program would be a great solution for a fast and competent research project in digital industries.
Over 90% of the lectures are based on group projects. Students will work on real-life cases with international companies and develop qualified solutions, such as new business models or strategies. The students are true digital experts, maybe your future employees, and offer a big degree of agility, diversity and competence.
Digitalisation adds a new dynamic for entrepreneurs. Never before has the symbiosis of technology and entrepreneurship been so perfect. This forces Entrepreneurs to combine technological competence with strategic thinking.
I have chosen this programme because I love technology, challenges, innovation and I don’t like routine. This means that the entrepreneurial world combined with the use of technologies puts in the same place some of the things I really like and takes away the routine of doing a specific task every day.