The Master Digital Technology Entrepreneurship makes the transfer of expertise for basic digital economic principles as well as digital business principles and strategies.
By that it closes the gap between management and technology.
The topic digitisation ranks among the top priorities of political agendas. The digitisation influences wide areas and events of business: Communication, cooperation, processes and products. The handling of digital media and services shall be seen by our students as an opportunity for the future; they learn how to apply and design them in business life.
Entrepreneurship mindset is the foundation to meet the economic, social, environmental and cultural requirements of society. This course not only provides knowledge based on economic theory but also in the field of development oriented management. The programm gives context of entrepreneurship to generate and implement new ideas.
"Never before has the symbiosis of Technology and Entrepreneurship been so perfect. This forces Entrepreneurs to combine technological competence with strategic thinking."
Prof. Dr. Dr. h.c. Manfred Broy (President and founder of the
Zentrum Digitalisierung Bayern)
2 months ago
Already for the third time the event Digi-Slam took place on 18 January 2019 at the Department of Business Administration at the Munich University of Applied Sciences. Digitalization is never a topic of a singular discipline; that is why the current Digi-Slam also featured a broad spectrum from law to processes with a focus on sustainability: "digital - law - sustainable".
The keynote speech by Erwin Grießer, managing partner of the information management company and software provider bbf, amazed the event guests with the variety of activities that a small company takes to not only carry out digitization projects, but also to live sustainability. Business model, internal processes, actions for employee satisfaction, as well as commitment to social projects all come together in the company to form a holistic approach to sustainability. An impressive practical example.
Subsequently, students of the Master's program "Digital Technology Entrepreneurship" presented the results they had achieved during the semester. Digital Sustainability, Telecommuting, Smart Meters, Whistleblowing - the requirement to find a topic at the interface between digitalisation, sustainability and law was already a challenge. However, the students had also worked out solutions for the legal problems identified in practice with their business management background that were impressive. The best were rewarded by the event guests with the most like thumbs.
During the lunch snack - sponsored by KPMG and the Landkreisbetriebe Neuburg-Schrobenhausen - the guests got involved by voting and likening. They received advice from students at topic-specific Impro-Consult stations on AI in waste management. And they made some surprising new connections - with each other, with the students and with the faculty.
In the winter semester of 2018/ 2019, students of the Master's program "Applied Business Innovation" had dealt with the use of artificial intelligence algorithms to optimize business processes. On the Digi-Slam, the eight project groups presented their concepts to the audience in an information bazaar. The ideas were wide-ranging - from landfills to on-demand waste collection and document shredding. In advance, they had advertised their topics in a highly original elevator pitch and made it difficult for the guests to choose which presentations to visit.
KPMG sent two experts, Christian Hell (KPMG Sustainability Services) and Matthias Pielmeier (KPMG Innovate), to give an exciting presentation entitled "Innovation for a sustainable future," in which they discussed KPMG's activities and procedures in the area of innovation and sustainability. Using impressive examples and videos, they made it clear that the topic is highly relevant. The subsequent discussion also underscored both the expertise of the experts and the interest of the audience.
Vice President Prof. Dr. Klaus Kreulich concluded the Digi-Slam3 with an entertaining overview of the university as a partner for digitization and sustainability. Internally as well as externally, these two topics with their interdisciplinary implications take up an increasing amount of space, especially in teaching.
In the event series Digi-Slam (initiated by Prof. Dr. Jessica Slamka, Prof. Dr. Henrike Weiden and Prof. Dr. Holger Günzel) the aim is to illuminate the networking of different topics using practical examples. In addition different digitization topics ("Digi") are represented in concise way, partly parallel, in fastidious presentations in the style of contemporary science communication ("Slam"). ... See MoreSee Less
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Find out about deadlines, requirements and the process of the application. Since this is an external info-page about the programm, you need to apply at the official university page.
Giving students business insights but also introducing companies to a group of qualified professionals is a huge part of the program. Fieldtrips and company presentations or workshops allow companies to introduce their businesses and get in touch with potential new employees face-to-face. Conducting projects with companies offers students the practical real-life perspective and enables businesses to rely on a strong academic power and affordable performance.
In a guest lecture, Accenture Digital covered two hot topics the business world is dealing with right now: Digital Transformation and the Internet of Things. To demonstrate their innovative power, the task of the students was to come up with new ideas how technology could be implemented on campus.
Studying entrepreneurial thinking from the core, paired with hands-on development of new business models makes this Master's attendends the perfect fit for consulting businesses in cooperations and case studies. Coming from different academic backgrounds and skills, the students are supported by highly experienced professors.
With several classes dedicated to analytical research in the digital industry, students can give valuable input to your research project. With a huge degree of academic expertise and the university's year-long experience in research, this Master program would be a great solution for a fast and competent research project in digital industries.
Over 90% of the lectures are based on group projects. Students will work on real-life cases with international companies and develop qualified solutions, such as new business models or strategies. The students are true digital experts, maybe your future employees, and offer a big degree of agility, diversity and competence.